In my previous article, I explained how I implemented browser-side and server-side tracking for a Shopify store using Google Tag Manager, GA4, and Meta CAPI. Once it was done, the next step was making that data useful. This article covers the dashboards I built in Looker Studio/Data Studio using BigQuery as the data source. I came up with two screens: Executive Dashboard: Having typical metrics: Views, Transactions, Average Order Value, etc. Something you might have seen hundreds of times. Customer Journey Explorer: It lets you select a certain visitor and find out what activities he has performed within the date range. This makes it much simpler to track how one…
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Implementing Browser and Server Side Tracking on Shopify Using GTM and Meta CAPI
A few months back, a friend of mine who runs multiple online stores called me after a long time. After the usual chit-chat, I asked about how his online sites were doing. He told me that he had recently started a new site; his first time on Shopify and running Ad campaigns did not yield any results. Previously, he had used OpenCart and WooCommerce for other sites. Around February/March, I had completed a course on implementing website tracking, with a particular focus on server-side tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Stape. Since I was looking for an opportunity to apply what I had learned in…
