Like many blog owners, I also want to earn some passive income from my blog. Ads are the first thing that comes to mind. Usually, when you talk about ads, the first name that comes to mind is AdSense, but I did not want to distract my readers with intrusive ads. So I wanted something that wouldn’t interfere with the user experience. I had seen Carbon Ads, now BuySellAds, on some big tech blogs, and I really liked the idea of displaying ads in a sidebar. I applied and luckily got approved a few years ago. Since then, I have been using it. BuySellAds provides a publisher dashboard where you…
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Building a Customer Journey Dashboard Using GA4, BigQuery, and Looker Studio
In my previous article, I explained how I implemented browser-side and server-side tracking for a Shopify store using Google Tag Manager, GA4, and Meta CAPI. Once it was done, the next step was making that data useful. This article covers the dashboards I built in Looker Studio/Data Studio using BigQuery as the data source. I came up with two screens: Executive Dashboard: Having typical metrics: Views, Transactions, Average Order Value, etc. Something you might have seen hundreds of times. Customer Journey Explorer: It lets you select a certain visitor and find out what activities he has performed within the date range. This makes it much simpler to track how one…
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Create an Adaptive Customer Behavior Analytics Dashboard with Claude AI and Python
This post is part of the GenAI Series. In my previous post, I introduced OpenAI’s image APIs and used them to create avatars. Today, I’m diving into another LLM service, ClaudeAI, which has gained traction for its speed and sharp analytical responses. I asked Claude to brainstorm ideas for my next blog post about itself. Among many fantastic suggestions, I chose Customer Behavior Analysis. Finding a suitable dataset on Kaggle was easy, but the real challenge began when I started working on it. I didn’t expect it to take 4–5 hours to achieve my goal. Initially, I had no clear idea how to use Claude for this, but Claude itself guided…
