In my previous article, I explained how I implemented browser-side and server-side tracking for a Shopify store using Google Tag Manager, GA4, and Meta CAPI. Once it was done, the next step was making that data useful. This article covers the dashboards I built in Looker Studio/Data Studio using BigQuery as the data source. I came up with two screens: Executive Dashboard: Having typical metrics: Views, Transactions, Average Order Value, etc. Something you might have seen hundreds of times. Customer Journey Explorer: It lets you select a certain visitor and find out what activities he has performed within the date range. This makes it much simpler to track how one…
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Create an Adaptive Customer Behavior Analytics Dashboard with Claude AI and Python
This post is part of the GenAI Series. In my previous post, I introduced OpenAI’s image APIs and used them to create avatars. Today, I’m diving into another LLM service, ClaudeAI, which has gained traction for its speed and sharp analytical responses. I asked Claude to brainstorm ideas for my next blog post about itself. Among many fantastic suggestions, I chose Customer Behavior Analysis. Finding a suitable dataset on Kaggle was easy, but the real challenge began when I started working on it. I didn’t expect it to take 4–5 hours to achieve my goal. Initially, I had no clear idea how to use Claude for this, but Claude itself guided…
