This post is part of the GenAI Series. At the beginning of this year, I started learning about website tracking, specifically browser-side and server-side tracking using Google Tag Manager. My very first project was implementing both browser-side and server-side tracking on a Shopify store run by a friend of mine. The purpose of that blog post was not only to document how I actually work, but also to use it when reaching out to potential clients who were struggling to understand why proper tracking matters and how better conversion data could ultimately help improve their advertising results. But later, I realized there was a problem: most business owners would probably…